There are no rules; no laws concerning Gratitude. If you haven’t developed it or don’t use it enough, you won’t get a ticket; be judged guilty; get sent to jail. You won’t lose your job or the respect of your colleagues either…for you’ve made it a rule to say: ‘thank-you’ and everyone seems quite satisfied with that. But let’s not fool ourselves: saying ‘thank-you’ is not the same as being grateful. Not at all.