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Adam M. Brandenburger and Barry J. Nalebuff

Adam M. Brandenburger from the Harvard Business School, and Barry J. Nalebuff from the Yale School of Management, have developed a five-part business strategy that will revolutionize the way you play the game of business. Co-opetition is a method that goes beyond the old rules of competition and cooperation to combine the advantages of both.

Read our book review

“Fully accessible and interesting…The authors use game theory to create win-win situations among competitors, customers, and suppliers.” The Wall Street Journal

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