Adam M. Brandenburger and Barry J. Nalebuff
Adam M. Brandenburger from the Harvard Business School, and Barry J. Nalebuff from the Yale School of Management, have developed a five-part business strategy that will revolutionize the way you play the game of business. Co-opetition is a method that goes beyond the old rules of competition and cooperation to combine the advantages of both.
“Fully accessible and interesting…The authors use game theory to create win-win situations among competitors, customers, and suppliers.” The Wall Street Journal