Influence: The Psychology of Persuasion by Robert B Cialdini

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Have you ever gotten an unsolicited key-chain in the mail, and donated money to the charity that sent it? At Christmas time, have you wondered why it’s suddenly impossible to find that special toy your child wants? At some point in your life, have you found yourself wanting to keep up with “the Jones’s”? Or against your better judgment, have agreed to accept less-than favourable conditions in a negotiation?

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