Negotiate This! By Caring, But Not T-H-A-T Much

Buy Now

Herb Cohen
Negotiating is the game of life. Every day, in countless ways, we communicate with others-boss or broker, landlord or customer, spouse or child-in attempts to influence their behavior. In this new book, which will tickle your funny bone as well as open your eyes, consummate storyteller Herb Cohen draws on several decades of unrivaled practical experience as he teaches you that negotiation is not a do-or-die gambit to bend others to your will-but a high-minded game to master, to enjoy, and to win.

Read our book review

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.