Bargaining for Advantage: Negotiation Strategies for Reasonable People

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G. Richard Shell

In the systematic, step-by-step approach described in Bargaining for Advantage, you will learn to succeed even when you think you are short on bargaining power, to counter hardball tactics and tricks without compromising your ethics, and to build trust in working relationships.

"Essential reading for executives who negotiate themselves or who manage those who do. Bargaining for Advantage provides a powerful framework for understanding negotiation situations…Perhaps best of all, Shell’s book is fun to read." Efrem Zimbalist III, CFO, Times Mirror Company

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